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“Pacific Island Trade & Invest ANNOUNCES NEW DIGITAL TOURISM WORKSHOP”

Monday, August 29th, 2016

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GOVERNMENT OF TONGA

MEDIA RELEASE

(31st August, 2016)

Pacific Island Trade & Invest ANNOUNCES NEW DIGITAL TOURISM WORKSHOP

The tourism sector is one of the world’s fastest growing industries and in the Pacific Islands it is recognised as an important driver of economic growth, income-generation and employment opportunities – particularly for women.

Many small tourism operators not only in the Pacific but also around the world, are faced with the challenges of how to compete against the big players in the travel industry at a time when the ever increasing shift to online travel planning, booking and social media.

“In essence, the future of the travel and tourism industry is online – and regardless of where they are in the world, businesses in the sector need to have an online presence to succeed,” said Manager – Investment & Tourism at Pacific Island Trade & Invest I’s Sydney Office, Chad Morris.

In 2012, Pacific Islands Trade & Invest (PT&I) partnered with SPTO and WHL Group to launch the first phase of PT&I’s Tourism Promotion programme. Since then, the initiative has helped build 279 websites and generated more than AU$6.4 million in online bookings for tourism operators in the Pacific Islands.

Building on that success, Pacific Island Trade & Invest is launching a new Digital Tourism package for tourism operators wanting to take their business to the next level, sell more rooms and improve their profitability,

The Digital Tourism package will be launched in Tonga on Wednesday 31st August through a serious of training workshops hosed by Pacific Island Trade and Invest with its local partner Ministry of Tourism. The workshop run for up to 4 hours covering the following:

  • Understanding the accommodation buying cycle
  • Leveraging your website to drive more direct sales
  • Instant booking capability
  • Online third party distribution
  • Social Marketing
  • Outsourcing

For further information: please contact George Tonga at georgetonga@connect-tonga.com

OR Ms Ungatea Palu/Teisa Fifita Tupou at 23895/24436, ungateap@tongatourism.gov.toteisaf@tongatourism.gov.to.

-ENDS-

Issued by the: The Ministry of Tourism, Nuku’alofa, Tonga. Tel: (676) 24 436; for media enquiries- Email: info@tongatourism.gov.to Websitewww.tongatourism.gov.to 


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