Friday, April 6th, 2018
BSP continues sponsorship of Pacific region’s biggest tourism event ‘SPTE18’
29 March 2018, Suva, FIJI – The region’s biggest bank ‘Bank of the South Pacific’ reaffirmed its commitment to the South Pacific Tourism Organisation yesterday with a $55,000FJD sponsorship for the South Pacific Tourism Exchange 2018, the region’s largest tourism event.
SPTO Chief Executive Officer, Christopher Cocker said that the financial support from BSP, particularly the region’s largest bank was a nod to the event and its capacity to bring tourism stakeholders together from the region and globally.
“Sustainable tourism is the way forward for our region, specifically culture, is at the core of each Pacific islander, so I am pleased to launch our theme for SPTE18 which is ‘Our Culture is yours to Discover, Experience & Respect’ ” said Mr Cocker.
BSP Head of Marketing Nirdesh Singh said that BSP and SPTO’s goals of sustainability aligned and that they hoped to work together towards a greener ‘Pacific’ for the future.
“We recognise SPTE18 as an important event for the Pacific especially Fiji because tourism is huge, as a regional bank we see the benefit from the event because of the potential to grow our Pacific market as well as looking at ways to support sustainable Pacific businesses in Tourism which align with our Corporate social responsibility program” said Mr. Singh.
He added that BSP will also have a booth at the event and network with sellers from across the Pacific as well as international travel houses.
There are 360 million global tourism trips annually. Many of these trips including to the South Pacific are motivated primarily by cultural heritage, a small niche market with key markets to the South Pacific coming from the US, UK and Germany according to SPTO’s Cultural and Heritage Report 2014.
“Papua New Guinea is the top destination for cultural heritage in the region for the Europe and North America market because they have an authentic tribal culture but the same can be said for our other member countries. The key is marketing our Pacific destinations as authentic cultural destinations, while maintaining and preserving the culture of our Pacific heritage. Our Pacific culture is a unique selling point that differentiates the Pacific with our global competitors, such as the Indian Ocean Islands, Caribbean, Queensland and Asia. “” said Mr. Cocker.
SPTE18 remains relevant for SPTO member countries like Tonga.
“For instance Tonga who are recovering from the impacts of Cyclone GITA, SPTE18 is a great platform for Tonga to meet international buyers and update them on the status of products and their destination” said Mr. Cocker.
Mr Cocker also said that Miss Pacific Islands Gwendolyn To’omalatai who is SPTO’s Tourism Ambassador will be at SPTE18 promoting the event on social media. He went on to also acknowledge other key sponsors, Fiji Airways, Nauru Airlines, Jacks Fiji and the event media partners, Fiji TV, Mai Life Magazine and TravMedia.
SPTE18 has 59 buyers from 13 countries including Australia, USA, Canada, France, Spain, Netherlands, Italy, China, Hong Kong, Korea, India and Fiji that’s and 50 sellers from 15 countries.
This commemorates BSP and SPTO’s 3-year sponsorship deal for SPTE, which was signed in 2016.
SPTE kicks off on the 12th & 13th April 2018 at the Adelaide Convention Centre, Australia held just before the Australian Tourism Exchange (15- 19 April) and right after Fiji Tourism Exchange (10 -12 April)
About SPTE To access more information click here: www.sptexchange.org
Established in 1983 as the Tourism Council of the South Pacific, the South Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region. Its 18 Government members are American Samoa, Cook Islands, Federated States of Micronesia,
Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, New Caledonia, Niue, Papua New Guinea, Samoa, Solomon Islands, Timor Leste, Tonga, Tuvalu, Vanuatu and the People’s Republic of China. In addition to government members, the South Pacific Tourism Organisation enlists a private sector membership base.
For further information, please contact:
Alisi Lutu, Marketing Manager
South Pacific Tourism Organisation (SPTO)
Email: email@example.com or +679 3304177